9 Best AI Tools for Digital Marketing in 2024

Artificial Intelligence (AI) has become an essential part of digital marketing. AI tools can improve efficiency, provide deeper insights, and personalize marketing strategies. 

As businesses compete to capture audience attention, understanding and using AI tools can give a significant advantage.

In this article, we will explore the best AI marketing tools. This includes their benefits and how they can be implemented effectively.

Speed up SEO keyword research with Rankify.

7-Day Free Trial View pricing

‍

Understanding the Use of AI Tools

In this section, learn about the basics of AI and its functionalities that can influence the marketing strategy. This includes learning how to build brand guidelines up to learning how to create content.

What is Artificial Intelligence in Digital Marketing?

AI in digital marketing refers to using advanced algorithms and machine learning techniques to analyze data, predict trends, and automate. These tools help marketers understand customer behavior, optimize campaigns, and improve overall marketing strategies.

Why Use An AI Marketing Tool?

AI tools offer numerous benefits for SEO and digital marketing in general:

• Efficiency and productivity: AI can automate repetitive tasks, allowing marketers to focus on strategic planning.
• Improved data analysis: AI can process large amounts of data quickly, providing valuable insights and identifying trends.
• Personalized marketing strategies: AI helps in creating personalized experiences for customers by analyzing their behavior and preferences.

We have a great list of top tools for better content rankings in 2024 if you want to know more about SEO AI tools. 

9 Best AI Marketing Tools

Find the right tool that suits your process, from SEO tools to content creation.

1. Rankify

Rankify is an AI-driven SEO keyword research tool built to provide dependable results. It simplifies the complex process of keyword research using advanced AI technology.

By describing your business, entering seed keywords, or semantically outlining the keywords you seek, Rankify generates optimal keywords for your website. This tool offers detailed insights and actionable data that go beyond basic keyword suggestions.

Shortly, why you need Rankify in your content strategy:

• Generate keywords with volume: Receive keyword suggestions with 99% accuracy in search volume.
• AI aligns with buying intent: The AI understands and suggests keywords that match your audience's buying intent.
• Access SEO metrics and keyword difficulty: Get insights into crucial SEO metrics and easily determine keyword difficulty.
• Provides FAQs and blog topics: Enhance your content with relevant FAQs and blog topics.
• Manages long-tail and short-tail keywords: Accurately grasp and use search volumes for both long-tail and short-tail keywords.

You can try the tool for free with a 7-day trial (no credit card required) to explore its premium features. For more information on pricing and plans, see the details below or visit Rankify’s pricing page.

2. ChatGPT

ChatGPT, developed by OpenAI, is an advanced language model that can generate human-like text based on input prompts. It can assist in creating content ideas, drafting articles, editing them, and even engaging with customers in real-time.

It helps generate creative content, answer customer queries, and automate chat responses. This is one of the AI writing tools that can save time and improve customer engagement.

3. Jasper AI

Jasper AI is an advanced AI Writing assistant tool that helps marketers write and optimize content. It uses AI to generate content generation, suggest improvements, generate ideas, and create high-quality content.

Jasper AI enhances marketing teams' productivity by providing writing assistance, optimizing content for SEO, and ensuring readability. With Jasper AI, marketers can produce more content in less time.

4. Hootsuite

Hootsuite is a social media management tool that uses AI to assist with scheduling, content curation, and analytics. It helps marketers manage multiple hundred social media posts and accounts from one platform.

Hootsuite saves time for social media managers by automating posting schedules. It also provides insights into social media performance and helps in engaging with the audience more effectively.

5. Surfer SEO

Surfer SEO is an AI-driven tool that focuses on on-page optimization. It provides recommendations for optimizing content based on the analysis of top-ranking web pages for a specific keyword.

This is one of the keyword research tools that marketers optimize their content structure. It helps use relevant keywords and improve their chances of ranking higher on search engine results pages (SERPs).

6. Clearscope

Clearscope is an AI-powered content, search engine optimization, and marketing tool that helps marketers improve their content’s SEO strategy. It analyzes top-ranking content and provides recommendations for optimizing keywords, headings, and overall content structure.

By using Clearscope, marketers can enhance their content’s visibility on search engines, leading to higher traffic and better engagement.

7. Buffer

Buffer is another social media management tool that helps with content planning and tracking performance. It uses AI to suggest the best times to post and analyze engagement metrics. Buffer lets you schedule posts across multiple social media platforms, keeping your online presence consistent. 

It provides easy-to-understand analytics to help you know your audience better and improve your content. It also connects with other apps, making it a versatile choice for boosting your social media marketing.

8. Adext AI

Adext AI is an advertising tool that uses AI to automate ad creation and optimization. It helps marketers improve the performance of their ad campaigns. It saves time by automating the ad creation process, optimizing ad performance, and providing insights into campaign effectiveness.

9. WordStream

WordStream is a PPC management tool that uses AI to optimize paid search and social media campaigns. It helps marketers manage their ad spend and improve campaign performance.

WordStream helps reduce ad spend wastage, optimize campaign performance, and provide detailed analytics for better decision-making.

Implementing AI Tools in Your Digital Marketing Strategy

Choosing the right AI tools for your business involves several key steps:

Step 1. Assess Business Needs and Goals

Understand what you want to achieve with AI tools, whether it’s improving content creation, enhancing SEO, or using AI marketing tools to automate social media.

Step 2. Evaluate Tool Features and Pricing

Compare the features and pricing of different AI tools. You don't have to purchase a tool that has all the functionalities. Just limit it to those that you will use as part of your operations.

Step 3. Read Reviews and Case Studies

Check user reviews and case studies to see how other businesses have benefited from the tools. This can provide valuable insights into the tool’s effectiveness and potential ROI.

Step 4. Training and Onboarding Team Members

Ensure that your team members understand how to use the AI tools. Provide training sessions and resources to help them get up to speed. It's better if customer service or resource materials are available to supplement learning.

Step 5. Ensuring Seamless Integration with Existing Systems

Make sure that the AI tools can be easily integrated with your existing marketing systems and processes. This will help in smooth operations and data analytics. Integration also makes it easier to build a centralized system for all your marketing tools.

Step 6. Monitoring and Adjusting

Regularly monitor the performance of the AI tools and make necessary adjustments. This will help maximize the benefits and address any issues promptly. AI is not a one-stop solution; as new challenges arise, make sure that your operations adjust as well.

Measuring Impact & Best Practices In Using AI Tools

Here are some steps to measure the impact of AI tools on your marketing content:

Set Up KPIs and Metrics

Define key performance indicators (KPIs) and metrics that align with your business goals. Based on the data and insights, continuously improve your marketing strategies and optimize the use of AI tools.

Use Analytics to Track Performance

Using analytics can track the performance of marketing campaigns. A lot of marketing tools offer various analytics tools or sentiment analysis. Find the relevant analytics that aligns best with your marketing efforts.

Regular Updates and Maintenance

Keep your AI tools updated to ensure they function effectively. Regular maintenance helps fix bugs and improve performance.

Continuous Learning and Skill Development

AI tools are powerful, but they cannot replace human intuition and creativity. Use AI to support your decision-making process, but rely on human expertise for creative and strategic thinking.

Collaborative Approaches for Optimal Results

Combine AI tools with human expertise for the best results. Use AI to handle repetitive tasks and leverage human creativity and intuition for strategic decision-making. Regularly collect feedback from your team and adjust the use of AI tools accordingly. This helps in optimizing their use and ensuring that they meet your business needs.

Ensuring Data Quality and Accuracy

AI tools rely on data to function effectively. Ensure that the data you use is clean, accurate, and relevant. Use data management tools and techniques to maintain data quality. Regularly clean and update your data to keep it accurate and relevant.

Industry Examples of AI in Digital Marketing

In this section, learn about the various ways AI is already being implemented. This can provide you with ideas on how to implement it or what aspects of the business can you apply it.

Personalized Product Recommendations

AI tools can analyze customer data and provide personalized product recommendations. This enhances the shopping experience and increases the likelihood of conversions. AI tools can analyze audience data and personalize content based on their preferences and behavior. This improves engagement and customer satisfaction.

Dynamic Pricing Strategies

AI can help e-commerce businesses implement dynamic pricing strategies. By analyzing market trends and customer behavior, AI tools can adjust prices in real-time to maximize sales and profits.

Account-Based Marketing (ABM) Strategies

AI tools can assist in identifying high-value accounts and creating personalized marketing strategies for them. This improves the effectiveness of ABM campaigns. AI can analyze lead data and score leads based on their likelihood to convert. This helps prioritize leads and nurture them with personalized content.

Automating Content Distribution

AI can automate the distribution of content across various channels, ensuring that the right content reaches the right audience at the right time.

Optimize Your Content with the Best SEO AI Software

Rankify makes keyword research easy, offering a comprehensive list of keyword ideas with 99% volume accuracy compared to 60% from other software. It also suggests commonly asked questions, blog topics, and suggested keywords to enhance your content strategy.

Ready to try it out? Sign up for a 7-day free trial!

FAQs About AI Tools for Digital Marketing

What are the best AI tools for small businesses?

Small businesses can benefit from tools like Rankify, ChatGPT, and Buffer. These tools offer affordable solutions for content creation, SEO, and social media.

How do AI tools improve ROI in marketing?

AI marketing tools improve ROI by automating tasks, providing valuable insights, and enabling personalized marketing strategies. This leads to more efficient campaigns and better results.

Can AI tools completely replace human marketers?

While AI tools can handle many tasks, they cannot replace human intuition and creativity.

Can these tools be integrated into my present systems?

Yes, many AI marketing tools can be integrated with commonly used tools like Google Docs and other content marketing platforms.